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If you feel like every week there’s a new digital tool you have to juggle, another app your team swears will fix everything, or another communication channel demanding your attention—you’re not alone. Most churches end up playing a perpetual game of digital Whack-a-Mole, where the goal seems to be: Keep hitting the next urgent issue before it pops up again.
It’s exhausting. And it’s not helping you fulfill your church’s mission. Did I mention exhausting?
Here’s the truth: It doesn’t have to be this way. You don’t need to keep reacting to problems. Instead, you can build a digital strategy that works proactively—one that simplifies your work, keeps your message consistent, and ultimately amplifies your ministry.
When people hear the term “digital strategy,” they often think it just means having a nice website or a well-maintained social media presence. But a true digital strategy goes deeper. It’s about making sure every digital tool and platform you use is aligned with your church’s mission.
A good digital strategy answers these key questions:
Without clear answers to these questions, your digital presence will feel scattered, inconsistent, and overwhelming.
When your digital tools don’t work together, several things happen:
Staff members spend hours switching between tools, duplicating work, or trying to find information that should be easy to access.
If your tools aren’t synced, your communication gets disjointed. People in your church might miss important messages, or worse—feel overlooked.
When different teams use different platforms without coordination, the church’s voice becomes fragmented. One message on social media. Another in email. A third on your website. Confusion creeps in.
The result? Frustration for your team and confusion for your congregation.
Ready to stop playing Whack-a-Mole and start building something sustainable? Here are some practical steps to create a digital strategy that works:
Start by listing every digital tool your church uses: website, app, email platform, social media channels, project management software, church management system—everything. Identify what’s working and what’s not.
For each tool, ask: “Does this help us better know, love, and serve our congregation?” If it doesn’t, consider letting it go.
A great tool is only as good as the process that supports it. Create processes that ensure tools are used consistently. For example:
Even the best strategy will fall apart if your team doesn’t know how to use the tools. Invest time in training so everyone knows not just how to use the tools, but why they’re using them.
A digital strategy isn’t a one-and-done thing. Schedule regular reviews to assess how well your tools and processes are serving your mission.
Building a unified digital strategy isn’t about chasing the next shiny app or trying to be everywhere at once. It’s about being intentional with your tools, processes, and communication so you can focus on what really matters: knowing, loving, and serving your church well.
If you’re ready to stop playing Whack-a-Mole and start building a strategy that works, I can help. Download my free Digital Strategy Checklist or schedule a consultation to take the first step toward a digital ecosystem that actually makes life easier for your team.
Your mission is too important to get lost in digital chaos. Let’s build something better together.
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