Day 1: Set the Date (and the Vision)

Scott Ballard
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December 1, 2024

Let’s be honest—walking into a new church for the first time can feel a little like showing up to a party where you don’t know anyone. It’s intimidating, confusing, and slightly terrifying. Now, flip that around: As the host, your goal is to make sure your guests don’t feel that way.

When someone walks into your church, they should feel like a VIP: seen, welcomed, and cared for. But how do you pull that off without turning your team into exhausted, stressed-out greeters? Here’s how to make guests feel like rockstars (minus the pyrotechnics).

1. First Impressions Start in the Parking Lot

No one wants to circle a parking lot 14 times, wondering if they’re in the right place. Your guest experience starts long before they reach the door.

Quick Wins:

  • Friendly Parking Volunteers: These heroes make everyone’s life easier by directing traffic and saving spots for first-timers.
  • Clear Signs: Guests should know where to park, where to enter, and where to find coffee (this one’s crucial).
  • Warm Smiles: Even in the parking lot, a little friendliness goes a long way.

Tip: Train parking volunteers to spot the “Do I belong here?” look and offer help right away.

2. Greeters, but Make It Casual

Greeters are the face of your church, but they don’t need to be over-the-top. A simple smile, a warm hello, and a genuine “Can I help you find anything?” can make guests feel at ease.

Do’s and Don’ts:

  • Do: Be approachable and friendly without overwhelming people.
  • Don’t: Launch into a three-minute speech about your church’s history at the door.

Tip: Train greeters to notice when someone looks lost and step in gently.

3. Signage: Because Nobody Likes Feeling Lost

Your building might make perfect sense to you, but to a first-time guest, it might as well be a labyrinth. Help them out with clear, welcoming signs.

Must-Haves:

  • Directions to the main entrance, restrooms, and kids’ check-in.
  • Large, readable fonts and friendly language (think “Kids Check-In This Way” instead of “Nursery”).
  • Signs that align with your church’s vibe—modern, warm, or playful.

Tip: A good rule of thumb: If someone has to ask for directions, you probably need another sign.

4. Families Deserve a Hero’s Welcome

Parents are often walking in with a thousand questions (and possibly crying kids). Put them at ease by making everything family-friendly.

Family-Focused Ideas:

  • Streamlined Check-In: Make it quick, easy, and stress-free with digital tools and extra helpers.
  • Quiet Rooms: Provide a space for parents with babies or restless kids to sit comfortably.
  • Kid-Friendly Activities: Offer coloring pages or a fun welcome pack for little ones.

Tip: If parents feel confident their kids are safe and happy, they’re more likely to relax and enjoy the service.

5. Add Personal Touches That Wow

Little details show guests you care. You don’t need a red carpet—just a few thoughtful touches.

Ideas to Try:

  • Welcome Gift Bags: Include a small token (a mug, pen, or candy) and a note about your church.
  • Coffee Station: Keep it simple but high-quality. Bonus points for donuts.
  • Photo Booth: A festive spot where guests can snap a fun picture with their family or friends.

Tip: Thoughtful doesn’t have to mean expensive. It’s the effort that counts.

6. Follow Up Like You Mean It

Here’s the thing: Guests are most likely to come back if they feel remembered and valued. Following up after the service can turn a good experience into a lasting connection.

Follow-Up Ideas:

  • Send a thank-you email within 48 hours.
  • Invite them to an upcoming event or small group.
  • Reference something they shared on their connection card to make it personal.

Tip: Keep the tone warm and genuine—like you’re talking to a friend, not sending a generic email.

Why Guest Experience Matters

Your service might be incredible, but if guests don’t feel welcome, they’re unlikely to return. A positive first impression can be the difference between a one-time visit and a lifelong connection.

Your Day 4 Checklist:

  • Assign parking volunteers, greeters, and ushers.
  • Update signage to make your space easy to navigate.
  • Create family-friendly features like a streamlined check-in and quiet rooms.
  • Add thoughtful touches to make guests feel special.
  • Plan a follow-up strategy to keep guests connected.

Making guests feel like rockstars doesn’t require a huge budget or a ton of effort—just intentionality and a team that genuinely cares. With these simple steps, you can create an environment where every guest feels like they’ve found a place to belong.

Stay tuned for Day 5: The Post-Event Debrief—because reflecting on what worked (and what didn’t) is the secret sauce to planning future events with ease!

Scott Ballard
Author

Scott is married to his beautiful Lyn and the father to five wonderful children. He currently serves as the Director of Digital Strategy at The Summit Church in North Carolina.